Joseph Andaloro, MSC

This project examines the Flint Water Crisis as a case study in organizational communication failure and public-sector crisis management. Using Situational Crisis Communication Theory, the analysis explores how government officials responded to mounting evidence of water contamination and the consequences of delayed accountability. By comparing official communications with independent scientific findings, the paper evaluates the role of transparency, trust, and ethical decision-making during public emergencies. The project demonstrates how communication breakdowns can amplify technical failures and produce long-term damage to institutional credibility and public confidence.

This organizational analysis evaluates the branding, communication strategy, and market positioning of the creative studio BUCK. The project examines how the company leverages portfolio visibility, client relationships, and platform-specific content to establish credibility within the motion design industry. Comparisons with competing studios reveal opportunities to improve transparency around project outcomes and performance metrics. The analysis highlights the role of strategic communication in sustaining a strong creative brand within a competitive marketplace.